ENDORSED BY GLOBAL CREATIVE LEADERS: "Ram is revealing what would take years to learn for students and graduates in one punchy, practical book. It's a powerful manifesto for the next generation of designers to demand the best from themselves." - Matt Eastwood, Worldwide Chief Creative Officer at JWT "As someone who struggled for two whole years to break in to my own creative career, I applaud Ram for sharing these vital tricks of the trade. I wish someone had been good enough to give me an insider's guide like this when I was starting out " - Ben Lilley, Chairman and CEO at McCann Worldgroup...