In our postmodern society, media plays a prominent role, which offer their consumers a vast array of different ideas and discourses, which are ways of talking, and portrayals of identities, which are ways of being. By recognising the fact, that media is embedded and reconstructed through everyday life, this study aims to explore what it really means for people living in a mediated environment, which includes their use of media as a resource for identities. In this work, the focus will be on the popular lifestyle magazine Cosmopolitan. In contrast to the stereotypical, feminist notion that...