In order to sustain their strategic role within their supply networks, shipbrokers must constantly explore, develop, communicate and deliver innovative value propositions that meet with their customers dynamic perceived value. Being in a highly mature, volatile and fragmented industry this may impose many challenges that would affect growth plans and objectives. This comes in tandem with other challenges such as supply/demand imbalance, accelerated technological advances, diffused knowledge, and product commoditization. By using the business model innovation approach, shipbrokers could...