In marketing, you have to get your message in front of the people who are looking for the solution to their problems. Your product or service is important to your customers, but if they do not know about you, they won't find you. So what do you do to get your product in front of prospective customers? Social media marketing is the number one way to join in with your prospects so that they can get to know you, like you and trust you. It lets them see you and how you handle yourself. Prospects are on the social networks, tweeting about their lunches, posting pictures of kittens and babies on...