Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: "Help, commercials "? As Ty Montague claims, "advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in." And...