In sport, effective leadership has become synonymous with championships. Coaches with winning records are deemed great leaders, often relying on the control and manipulation of their athletes to achieve their ends. Athlete development has been overshadowed by performance-based results, and so methods of coach leadership have come to reflect a single-minded emphasis on winning. The aim of this work is to improve athletes' performances through more ethical modes of leadership and coach behavior. For the majority of coaches, and most certainly those at the more elite levels, winning has taken...