Bringing together some of the world's leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation as a complex concept that exists and occurs at a systemic level, and across various service verticals - health, education, tourism, hospitality, telecommunications, retail. Addressing contemporary issues in service innovation it encompass both conceptual and applied contributions.

Featuring a select number of case studies across several...

Bringing together some of the world's leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation as a complex concept that exists and occurs at a systemic level, and across various service verticals - health, education, tourism, hospitality, telecommunications, retail. Addressing contemporary issues in service innovation it encompass both conceptual and applied contributions.

Featuring a select number of case studies across several...