The main purpose of the present research was to investigate Multi-Parties effects upon the purchase behaviour of children. The outcome of such an investigation was discussed and interpreted with reference to the previous research. Specifically, four objectives were developed and three main hypotheses (eleven sub-hypotheses) were tested in the Egyptian children's market for shoes. Three hundred and sixty eight Egyptian children participated in the fieldwork where the primary data was collected via a personal survey. The literature review focused on the purchase behaviour of children and...