Imagine Master and Commander meets Shackleton meets Moby Dick....These are the tones of adventure, history, and drama of The Journey. It is 1577. Richard Hartwell, a young English scholar, is persuaded to join Francis Drake's expedition to the yet-unexplored South Seas. In making this fateful decision, he embarks upon an adventure that not only takes him to the ends of the earth, but to the depths of his being. Leaving the comforts of English gentility, he encounters hostile shipmates, strange new lands, blistering sun, and freezing rain. To stay alive, he must survive fearful seas, angry...
Imagine Master and Commander meets Shackleton meets Moby Dick....These are the tones of adventure, history, and drama of The Journey. It is 1577. Rich...
The business communication model we've been using to create content is actually the cause behind our high bounce rates. .
To fix that, we need to stop relying on the "state of the art," self-centered, Features/Advantages/Benefits messaging model; we need to stop pulling and pushing people through our sales pipelines.
Instead, every piece of communication we put out there needs to be laser-focused on building trust-based, human-to-human connections. Why? Because, while information is important, emotionally relevant content is what attracts and engages - and emotional connection is...
The business communication model we've been using to create content is actually the cause behind our high bounce rates. .
