Agile and Scrum are currently the biggest buzz words in business today. It's predominantly used in engineering environments, but provides the same benefits in marketing venues. The natures of these two disciplines are different in many ways which creates some confusion about the benefits and costs one may expect from implementation. You'll learn how the Agile philosophy applies to marketing organizations, and how to implement the associated Scrum methodology. This information will help your organization become agile and more effective: to BE agile and not just to DO Agile. I wrote this...

Life on the Back Side of the Sport of Kings is the third of three intriguing books written by James Wright that probe into the heart of America's apartheid consciousness. It is about broken promises and old cliques America has made and still purports to make to African Americans and Native Americans. More importantly, this tome is about how these attitudes are beginning to manifest themselves in the institutional and social systems in this country. James Wright's research, observations and personal commentary show that there are serious perils attacking the core fabric of life, liberty and...