Despite its importance, few companies have cracked the code on strategic planning. Meetings occur, white boards are filled, and then somehow, magic happens - a binder appears, supposedly summarizing the decisions agreed to by the leadership team. Unfortunately, that is where the magic ends. The strategic plan is rarely used and left to languish on a credenza till next year. Most strategic planning books focus on theoretical frameworks or rely on an approach endorsed by a single "ideal company." Generic models and classroom-inspired case studies rarely hold up to the rigors of the real world....