Consumer demand for higher quality foods has been increasing, especially in high income countries, based on consumers' increased knowledge about links between diet and health; awareness of quality characteristics and access to information about new production and processing technologies. Using data from a questionnaire survey conducted among 100 respondents in Jodhpur, Rajasthan, India, the study assesses the level of awareness about categories of information generally displayed on food labels. The level of awareness and the purchase decisions are compared across different socio-economic...