This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding.

The best leaders lead from the middle

When school leaders join teachers, students, and parents in a collaborative effort to improve teaching and learning, achievement soars and schools turn into vibrant communities, filled with enthusiastic members.

Teaching and learning feel too much like work

With constant emphasis on higher test scores and teacher accountability, it's easy for schools to become places filled with stress and despair, making teachers dread going to work and students disdain lessons and activities.

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