Finding useful and relevant online information has become a complicated task for many online users, especially as information on the Web has increased exponentially, and millions of new Web pages are introduced daily into the Web environment. Consequently, Web search engines are now the starting point and major informational sources for online users in facilitating Web search activities. As such, businesses have recognized the importance of having their website highly ranked and visible in search engine result pages, which may be achieved through the use of the Sponsored Search Advertising...