This unique book aim to evaluate the impact of UEFA EURO 2012, an inimitable event for Warsaw residents and a big challenge for a developing economy like Poland. EURO 2012 was a great experience for the Polish people, and one which engendered a raft of positive emotions and a surge of national pride. The objective of this book is to discover how residents of Warsaw perceived the impacts of EURO 2012. The results show that, although the residents did not perceive the economic benefits of the tournament as being spread uniformly, a large majority appreciated its role in promoting Warsaw as a...