Morrison and Black examine how companies can globalize both their operations and their people. FAILURE TO GLOBALLY LAUNCH explains how success at certain stages of globalization can actually get in the way of success at later stages unless leaders take proactive steps to avoid this paradox. FAILURE TO GLOBALLY LAUNCH follows the globalization of a real but disguised company and one of its key leaders. In the process it highlights the common pitfalls along the path of globalization. In particular, it examines how the drivers of success at one stage of globalization actually get in the way of...