The growing number of people living on Earth, as well as increasing competition worldwide due to globalisation and improvements in information and communication technologies, requires an approach to enable small and medium enterprises (SMEs) in developing and newly developed countries to participate and remain in the market. Value chain promotion is a pro-poor, growth-oriented approach that strives to add personal and financial value at every link of the chain, from the first step in production to the sale of a product. Based on literature research, semi-standardised expert interviews and...