Being a truly innovative company is more than dreaming up new products and services; it requires a complete change to a company's organizational culture, where innovation is embodied in everything that gets done by everyone who works there.

Supported with downloadable assessments and resources throughout, Building a Culture of Innovation presents a practical framework that business leaders and change agents can implement to design and embed permanent innovation. Authors Cris Beswick, Derek Bishop, and Jo Geraghty present a six-step Innovation Culture Change Framework to make change...