In this book, Steve explains what it takes to harness the power of Google, how to create or give instructions to create a really effective website, and how to keep it simple (this is reason to buy the book on its own), but he then explains keywords and market research, the phenomenon of localized marketing, then how to incorporate the brilliance of social marketing using Facebook, LinkedIn, and Twitter. He doesn't stop there though, he then explains the power of using Online Directories and Online Reviews, and then explains how to automate your entire system and how to track the returns. This...