Businesses make three common mistakes with the Latino community. First, they think they have to learn to speak Spanish in order to reach them. Second, they don't have enough accurate information to empathize with the millions of immigrants who are eager consumers. Third, they believe the widely circulated, erroneous information about marketing to Latinos. The good news is that Spanish is not the key to connecting with most Latinos--mainly, that is, the Latino immigrants. It's good news because few Americans will ever learn Spanish for communication, even though most of them have had Spanish...

Suicide victims dump the very problems they want to escape on their survivors. This book is an insider's view to one man's justification for killing himself. Chapter by chapter, his pain is compared to the pain and chaos his decision caused. The subtitle points to the longevity and severity of the problems, which include a ruined self-image, crippling guilt, fatigue, depression, no desire to work. Before You Kill Yourself will speak to depressed people who are not yet beyond the point of no return where they seem unable to respond to reason anymore. The book is also for others who need...