The study revealed that the majority of the pomegranate growers had 36 to 50 years age (32.89 %), received up to degree and higher education (36.00 %), had higher socio-economic status (51.55 %), cosmopoliteness and small land holding (38.67 %), cultivating the pomegranate crop on 2.01 to 5.00 hectares of their land holding, had annual income between Rs. 4, 00,001/- to 7, 00,000/- (41.33 %), were having higher scientific orientation (60.44 %), economic motivation (58.22) and innovativeness (40.44 %), higher use of extension personnel, group contact, mass contact and were using medium local...