Now a days human beings are becoming more conscious about their food habits.Due to excessive knowledge media they does the small research before consuming any product.This change creates a challenge among the manufactures of processed food industry.In this book we are trying to explain how a customer selects to buy a particular food product compare to other.Brand building is one of the ways to influence customers for repeat purchase with satisfaction.Significance of this book tells that how branding influence customers purchase decision making and how the manufactures to build the brand value...

This book will highlight the emerging trends in the growth of production,utilization and financial performance of Indian cement Industries.The findings of this research would help the policy makers in steering the industry towards its growth and prospects.In case ,if any deviation is Observed between the progress of the industry as a whole and the case firm,in particular it would suggest the required action.These established standards would help the companies access themselves and match their performance with those standards for expediting their progress

New technologies have further helped to better reach consumers with regards to the frequency and impact of advertising. One of the new ways to reach target audiences in today's world is mobile marketing.The high penetration rate of mobile devices among consumers also provides an opportunity for companies to utilize this means to convey advertising messages to consumers. This makes various companies to use mobile as marketing device. Mobile phone enables advertisers to provide very targeted and time sensitive information to their target audience and has emerged as one of the most important...

All of us are consumers. We consume things of daily use; we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, speciality goods or, industrial goods. What we buy, how we buy, where and when we buy, in how much quantity we buy depends on our perception, self concept, social and cultural background and our age and family cycle, our attitudes, beliefs values, motivation, personality, social class and many other factors that are both internal and external to us. While buying, we also consider whether to buy or...