UPDATED for ISO 9001:2015 (Fourth edition, Jan. 2016) Two enormous challenges confront the quality management community--and these challenges affect quality consultants, organizational management and quality auditors. There is an urgent need to abolish a mindset pervading the community for decades, one that has reduced quality to its current confused state. Conversely, it is necessary to promote a new mindset that will bring glory to quality management, Deming and Shewhart, and ISO 9001. Until those in the quality community unequivocally accept and promote the process approach the value of...