Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Lincoln, language: English, abstract: According to Taylor and Bogdan (1984), in-depth interviews are continual face-to-face encounters between the researcher and the informants' perceptions on their lives, situations or experiences as expressed in their personal words. Therefore, in-depth interviews are a face to face conversation between the interviewer and interviewee which is normally the expression of their own words. This paper is...

Technischer Bericht aus dem Jahr 2011 im Fachbereich BWL - Investition und Finanzierung, Note: Distinction, University of Lincoln, Veranstaltung: Masters of Business Administration, Sprache: Deutsch, Abstract: Wm Morrison Supermarkets PLC, "which is known as Morrison," is one of the "Big Four" grocery retailer supermarket chains in the UK and it is included in the FTSE-100. It offers a range of goods consisting of both branded and own label products. It offers 18,000 product lines in a typical store, 32% of which are its own-brand labels. This company's head quarter is situated in the...

Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, University of Lincoln, course: Masters of Business Administration, language: English, comment: This paper achieved distinction marks., abstract: It is argued by several scholars that Corporate Social Responsibility (CSR) is considered by corporations as strategic for the business because of its contribution to financial performance (Barnett, 2007; Orlitzkyetal., 2003) or to market value (Mackey et al, 2007). Recent studies find it wiser for the firm to act...

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Distinction, University of Lincoln, course: International Marketing, language: English, abstract: According to Doole and Lowe (2008), International marketing involves the firm in setting up manufacturing or processing facilities around the world and coordinating marketing strategies across the globe. This essay will explain how Burger King's strategy will respond to the needs of Bangladeshi customers and moreover discuss if there are any...