Motivated employees are critical for the success of any organisation. This is especially true in the service industry where the employees form the primary customer facing asset of the company. In view of the difficult economic conditions prevalent in most developed countries, it has become critical for retail companies to have motivated staff. This study uses a sample of 30 Superdrug (UK) employees based at High Holborn, London to assess the key motivational factors and their link to employee commitment. The results show that, while the majority of the employees demonstrate high levels of...