Communication Wars: Our Internal Perpetual Conflict looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history.
Part I of the book deals with the theoretical aspect of communication. It examines communication in a historical context, beginning with national independence, and focuses on...

The organizational spokesman has come to fill a vital need in a culture that values a sense of connection between those who provide services and those who seek them. It is the skilled organizational spokesman who maintains this connection, most often in a highly visible way.
Organizational Spokesmanship draws on research and insights from professionals to discuss the functions of the organizational spokesman from a range of perspectives. Each of the chapters focuses on a specific aspect of the role to help readers understand and appreciate the skills and challenges. Case studies...

"Why Communication Matters is a compilation of entries from the blog of the same name. Taken together these clear, concise essays make the case for the relevance of real, meaningful, effective communication in both professional and personal life.
The essays are organized by theme into eleven chapters. These themes include relationships, communication in the classroom and on the job, communication for self-improvement, and leadership. The book also touches on communication theories and concepts, shares the author's reflections, and looks ahead to what the future of interpersonal...

"Media Relations in the 21st Century explains the evolution of media relations over the past decade. It provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.
The book compares the historical evolution of the two professions individually and as integrated entities. It analyzes the day-to-day workings of the press, both print and electronic, and public relations professionals. It also shares detailed suggestions for how practitioners in...