The Media Business helps students successfully make the transition from academia into the media industry, particularly into careers in sales.
The book introduces students to the business of media in all its forms print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.
Each chapter begins with a pre-test, which helps readers identify key concepts and focus their learning. Chapters also include...