The Hand book of Medical Sales Reps is written primarily for Pharmaceutical/ medical sales representative, one would normally represent a particular drug or group of drugs, and would meet with physicians who specialize in the applicable medical field. Utmost care has been taken to maintain and sustain the fundamental philosophy of the text and the book divided in two parts. In first part eligibility criteria, nature of the job, interview, and growth of the field is discussed. In Second part training and basic fundamentals of anatomy, physiology, purpose of drug therapy and terminology and...

Pharma marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. The pharmaceutical industries are a marketing giant. The pharma companies were marketed in a variety of ways such as create incentives for physicians to promote their brand-name drug and to give away free samples. The focus of the book is clearly and sharply on raising various Frequently Asking Quotations on sales marketing, interview tips and hands-on experience.

Method development and validation of pharmaceutical dosage forms is a core area of quality control to assure the desired specifications in terms of strength, quality, purity, and identity of dosage form. The quality and safety of drugs can be maintained by estimating and monitoring the impurities effectively to assure that safe and effective drug formulations are available to consumers. High Performance Liquid Chromatography is the most versatile tool for the qualitative and quantitative analysis of drugs for analysis.