Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains...

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. In its 101 two-page lessons can change your life by teaching you to see competition from a completely new perspective. Fully illustrated, the book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War, the book takes competition out of the realm of conflict and redefines it as a matter of making the right choices based to improve the ways you are compared to others. The original edition of this book was the...

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. In its 101 two-page lessons can change your life by teaching you to see competition from a completely new perspective. Fully illustrated in color, the book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War, the book takes competition out of the realm of conflict and redefines it as a matter of making the right choices based to improve the ways you are compared to others. The original edition of this...