This book is dedicated to all the small business owners of the world that have taken their passion and started a business, or are planning to do so. The basic premise of the book is to share with passionate owners that to be successful in business, passion is good. But, passion is not enough Marketing is what allows us to profit from our passions. Unfortunately, most small business owners just don't know what we don't know that we don't know about marketing. Sure, we can speak the "business speak" when 'necessary.' And, yes, we continue to "throw" money at advertising that we aren't able to...