What if the business guru's were wrong?

You get told you need complex marketing systems, elaborate sales pitches, social media "relationships." That you must have employee manuals, hiring procedures, and organisational flow charts. But what if everything you have heard about small business was wrong?

These conventional, complicated strategies might work for some. But you feel that they're not for you. Why? Because our fast-paced, ever-changing business environments don't need complex systems.

Instead, small business owners and entrepreneurs like you...