Get your whole organization selling, using social media to farm your current customers and hunt for new ones. Today, more than ever, you need your entire organization to be part of the sales process. In her latest book, Driving Demand: The CODE for Sales, Elizabeth Allen explains a new way of thinking about the sales process that allows everyone to contribute. This process not only can help your company improve sales, but will help every employee with networking skills needed throughout their career and life outside work. This book features a foreword by Michael E. Gerber, the author of...