Essay from the year 2009 in the subject Sociology - Media, Art, Music, grade: 1.1, Central Queensland University, course: Media Relations in Arts Administration, language: English, abstract: It can be quite difficult to source examples of effective crisis strategies in creative enterprise. Companies may be small, they may not have product that if defective could bring harm to the masses, inciting a recall, or even if a crisis occurred, would necessarily lead to financial ruin or impact enough jobs as to be considered newsworthy. Essentially, being portrayed negatively in the media is what is...

Research Paper (postgraduate) from the year 2009 in the subject Economics - Innovation economics, grade: 1.5, course: Creative Industries, language: English, abstract: Innovation is defined as the 'introduction of new things or methods' (Dictionary.com, 2009). It is also used by creative industries to create novel and exciting product and it is also a technique employed by creative sectors to improve interaction with audiences, consumers as well as each other sectors across all industries. The ways in which innovation enhance and sometimes limit the creative industries were discussed at...

Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.2, Central Queensland University, course: Media Relations in Arts Administration, language: English, abstract: Mobile phones are a product that are easy to sell as they are intrinsic to our modern lives, however at the same time it is increasingly difficult to sell one particular handset due to the complete and utter saturation of handsets already on the market. For any kind of handset to procure a foothold, let alone a decent market share, is an enormous challenge for any...

Research Paper (postgraduate) from the year 2014 in the subject Communications - Media and Politics, Politic Communications, grade: 1.4, Central Queensland University, course: Applied Communication Arts, language: English, abstract: Mass Communication is a primary contributor to the construction and maintenance of culture. The precise relation of culture to mass communication and its function in our lives has long been debated (Baran, 2010). Because of the power mass communication has in shaping culture, it presents us with both opportunities and responsibilities. Media industries must...

Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, comment: Grade has been converted from Australian (29/30) to German (1.1), abstract: All aspects of a brand image should resonate with its target audience in order to create a meaningful relationship. Before a brand can improve the lives of those who use it, the identity of both needs to be clearly understood by the other. Once this is established, a relationship can be forged and nurtured much like a relationship between two...

Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, comment: Grade has been converted from Australian (29/30) to German (1.1), abstract: Aesthetics are an integral part of marketing communications, influencing the design of logos, advertising, atmospherics and package design. The strategic management of brand image design is essential to developing and implementing a corporate or brand identity. According to Simonson & Schmitt (1997), aesthetics can create tangible value for an...

Thesis (M.A.) from the year 2015 in the subject Computer Science - Software, grade: 1.6, Central Queensland University, course: Arts Administration Research, language: English, comment: Grade has been converted from Australian (81/100) to German (1.6), abstract: Software as a Service (SaaS) is changing the way businesses operate. It's not just a trend: it's a proven way for small business owners to save time and money. We owe it all to the cloud for ushering SaaS into the business world. When examining the basics of running a business, a single subscription to a SaaS app could take the place...

Research Paper (postgraduate) from the year 2015 in the subject Tourism, grade: 1.1, Central Queensland University, course: Cultural Entrepreneurship, language: English, abstract: Globalisation has meant that the offerings of many destinations are increasingly homogenous. Branding provides a way of creating a unique identity through relationship building and emotional appeal, rather than differentiation on the basis of functional qualities. While destination branding draws on principals from product marketing there are some important differences. This is a more obvious requirement in some...