Sponsorship. So many want it. So many need it. So few have any real notion of how to get it and fewr still do not understand how to keep it. As a sponsorship manager employed by large corporations and as an independent consultant, Mike Turner has seen it all. Some came fully equipped and he sent them away smiling; others brought beautifully presented proposals with nothing of value to say and left empty-handed. There were the poorly prepared proposals with potential but nothing to support them; the supremely confident club representatives who thumped the table and demanded the world; the meek...