Economic crises and the meltdown of some of the world's major financial firms make it clear: traditional strategic planning no longer guarantees success. Uncertainty and change, globalization, empowered consumers, and flatter hierarchies call for a new approach. Strategy-in-Action shows, through cutting-edge research and compelling cases, how companies ended the long-standing divorce between planners and implementers. One saved $200 million from people power and another made 74 million from innovation. CEOs and strategists will find a systematic roadmap for win- ning strategies: how to stand...
Economic crises and the meltdown of some of the world's major financial firms make it clear: traditional strategic planning no longer guarantees succe...