Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, University of Leeds, language: English, abstract: According to Philip Kotler, Marketing is a social and managerial process by which certain groups or individuals get what they need or want through the exchange of goods or services. Johnson, Schools, & Whittington believe marketing is the implementation of activities that can help a company to the goals it has set itself, and can anticipate the wishes of consumers and develop products or...

Research Paper from the year 2012 in the subject Economics - Case Scenarios, grade: B, University of Leeds, language: English, abstract: The economic condition of a country is determined by both the factors that are out of the managing capacity of its governing body and directly implemented macroeconomic policy. The main purpose of this study is to assess and describe current economic situation of Australia and the macroeconomic strategies implemented by the government to endeavour and uphold a level of sustainable development. This study reveals that the Reserve Bank Australia's (RBA) wants...