What if you considered shattering the 'old school' model of capital campaigns? What if another approach brought greater success, not only to the campaign, but also to growth in operational funding? Can you afford not to consider it? The Perfect Campaign introduces a new and innovative framework to grow both capital and operational funding for any nonprofit. Schuyler Lehman's casual, approachable writing style is inviting and conversational, providing invaluable best practices that apply equally well to young organizations wanting to launch a major gifts initiative, as well as established...