The title Story Alchemy isn't a metaphor. It's the real deal. Ideas for stories, the prima materia of the story alchemist, are gifts. They are provocations from the unconscious, lures. The unconscious lies in wait, stalking you with a story aimed directly at your heart. Even when you get an idea from the outside world, it has resonated with something locked away inside your Unconscious. A story has its own ego. It wants to be told. Once the idea has come to you, and it comes of its own volition, you must consciously establish contact with the psychic energy that contains the story. It takes a...