Fire and EMS organizations, large and small, are in the communication business. Leaders and managers within those organizations have the opportunity to deliver oral, media-supported presentations to a wide variety of audiences for an equally wide variety of situations. Some examples include: Speaking before a meeting of the local governing body to obtain support for operational resources; Speaking before a group of civic leaders to respond to allegations that the department's response to a recent fire where several children died was inadequate; Speaking to a group of journalists to announce...