Government of Pakistan has launched various illiteracy reduction plans from time to time to promote literacy rate in the country but these plans could not achieve the targets. This study was designed to appraise these illiteracy reduction plans and to design a low cost model to improve literacy rate in Pakistan. The main objectives of the study were: to appraise the illiteracy reduction plans introduced in Pakistan. The population of the study was comprised of Educationists working in the Education department. Snowball sampling technique was used. A mixed-method research design was used i.e....