In nearly every profession, business and trade there are two expertise that are a prerequisite to success - SALESMANSHIP and ADVERTISING. You will find it difficult to think of a business where this is not so. Therefore, every business person must have a sound knowledge of both of those activities to stand a chance of achieving real success. The objective of this book is to put before the reader a sound knowledge of both of those subjects and includes many real life examples from my business career. It is not a typical textbook; it is a practical book with the aim of being of immediate use to...

Does luck assist a business more than all the planning and hard work undertaken by the owner/s? Can all that hard work be swept aside by a fortuitous element which may have been more beneficial to the growth and wellbeing of the enterprise than all that planning and hard work? Maybe - but who really knows? Luck must be acknowledged as one factor that helps an individual along. But why does it suddenly appear to help some persons but not others? So, humans have to face both good and back luck - or, perhaps just ordinary life with no ups or downs. That is true life. The Collinsworth family are...