Over the past ten years, addressing what Strategic Communications is has been a challenge for the military community. It is at times referred to as a process, referred to in the context of the strategic level of war, and referred to in the context of anyone communicating at any level. The joint community has provided a definition of Strategic Communications and there has been a large amount of non-doctrinal discussions, but very little substance other than the recognition of the need to synchronize actions. Terms like inform, influence and persuade are referred to but have never been...