This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b...
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry - namely description, explanation, evaluation and prediction - and shows the role they play in prescriptive decision-making.
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodolog...
