Football is different from other sports. It is the most played, most watched and most talked about game in the world and appeals to all sections of society. Over the last 25 years, globalisation, pay-TV and the internet have dramatically broadened its reach. Football's growth shows no sign of slowing down. In the United States, football (soccer) has overtaken baseball and basketball as the most popular sport with youngsters. Over 200 countries, more than the membership of the United Nations, set out to qualify for this summer's World Cup in Brazil. When the tournament kicks off on June 12th,...