Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Vienna University of Economics and Business (Betriebswirtschaft), language: English, abstract: Inhaltsangabe: Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotler's Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use...