In 60 seconds, Switch Video Founder and CEO Andrew Angus explains how to tell your company's story. In this book you will discover: how to simplify your company's story so people know what you do, how to use the dual coding theory so people relate to and remember your story, and how to better connect with your audience so more people buy your product or service.

We live in an "information at hand," tech-driven world with access to all of the knowledge the world holds available at our fingertips, 24 hours a day 7 days a week. Literally anything you ever wanted to know is waiting to be discovered on the internet. It was around the beginning of this shift in the way information was shared that the explainer video was created. First came Powerpoint, the grandfather of explainer videos. Images were combined with text to pitch or explain a product, service, program, or anything else. With the advancement of technology this form of packaged information...