Inhaltsangabe: Summary: M&A transactions and corporate change are frequent occurrences in the globalized economies of today (c.f. section 'External growth and communication as global trends', page 1). On a global scale, led by the U.S., the European Union and Germany, M&A transactions have clearly become a global mega trend. Despite their growing popularity, M&A transactions often fail to produce the desired outcomes (c.f. section 'M&A Failure and Corporate Communications', page 5). This is partly due to poor M&A communication. The study at hand has several aims: To discuss the significance...
Inhaltsangabe: Summary: M&A transactions and corporate change are frequent occurrences in the globalized economies of today (c.f. section 'External gr...