Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Dortmund (unbekannt), language: English, abstract: Inhaltsangabe: Abstract: Brands have existed for several hundreds of years. Farmers used to brand their cattle by burning a mark into their fur. Others engraved initials into their valuables. The mark showed who the possession belonged to or where the cattle or goods originated from. This tradition still lives on in the logos, names, symbols and designs...