Bachelor Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Leeds Metropolitan University (Business), language: English, abstract: Inhaltsangabe: Abstract: Throughout modern marketing literature there is extensive agreement that Customer Loyalty' is marketing's newest challenge. Marketing's main focus is shifting away from a transactional approach, focusing on the single sale, to a customer relationship approach, establishing, maintaining and enhancing relationships with customers. Today the...