The Zimbabwean banking sector experienced new entrance by indigenous owned commercial banks. The World Bank had hinted on the over-banking and over capacity in the banking industry. Survival and competition of banks is important for guaranteeing a health economy and customer satisfaction. Strategies used by new banks to enter the market and those used by existing banks to defend their territories were analyzed. Therefore, the book uses military strategies to analyze the nature of competition in the banking sector.

The book on branding provides a platform by the student, managers, lecturers, business owners and the society to apply the various branding concepts and strategies. The academics will benefit through learning how various taxi owner managers established the logos, brand messages, trademarks, colours, symbols and experiences. Consumers of the taxi services will also understand how brands are created and used in any environment. Visitors from other cities and towns will know the type of taxi brands. This basis is built on the ground that brands stay in the minds of people. The proliferation of...